During the 2014 World Cup, Atropik conceived and produced Casa Fat Radish, a pop-up clubhouse in Rio de Janeiro Brazil, in partnership with NYC cult restaurant The Fat Radish and Absolut Elyx. The month-long event combined a cocktail bar, gourmet restaurant, screening room, and pool hang-out with a series of the city’s most innovative events, charity fundraisers and explosive parties. The experience was designed to show case the best of Brazil for an international audience, combining leading talents across design, art and food in a sophisticated, vibrant hub for creative minds to meet. The result? Casa Fat Radish was the talking point of the World Cup, the place to be and be-seen.
- Concept creation and implementation
- Brand partnerships
- International and local press
- Daily management
- Design production
- Membership and reservations management
- Organization of 15 private events, including high-profile guests.
- Social media management