During Miami Art Basel, Absolut Elyx hosted a pop-up penthouse in the newly opened Edition Hotel. We were in charge of devising and executing their cultural programming for the week, centred upon a celebration of Latin America’s emergence as a new cultural super-power. Casa Elyx’s cultural programming ensured that the space was a dynamic hub of influencers and industry defining characters, and one of the stand-out brand events of the show.
- Cultural programming development and implementation for Absolut Elyx’s pop-up private clubhouse held over Miami’s Art Basel.
- Engaging influencers to participate and become event brand ambassadors, including an array of leading artists, from Brazilian Oskar Metsavaht to Bolivian artist Gaston Ugalde, curator Marc Pottier, and artists Vincent Rosenblatt and Naziha Mestoui.
- Content Creation – curated daily production of short films, instagram videos, images.
- Social Media – engagement with key social media influencers to drive reach – leading to a 129% increase in engagement on the client’s Instagram for that month.